WiwWiwWiw

                                                

A couple of days ago, I talked here of words and titles that are made up to describe a new phenomenon or product or experience (as in the name Wikipedia), or to dress up an existing issue or product in a way that makes it palatable, even promotable, to those who may be swayed to view it more positively because of its new name (as in "Right to Life" or "Freedom of Choice" etc.).

Here's a term that's new to me: WiwWiwWiw.  Shelly Palmer, who knows all things re digital media and beyond, used the term in his comment today about the Today SHow expanding its daily offering to four hours.  WiwWiwWiw means "What I want When I want Where I want" which sums up the demand of  today's media-savvy population (which means just about everybody) for information.   And it's pronounced "wee, wee, wee" as in "This little Piggie went to market...and went wee, wee, wee all the way home" (or didn't you hear that nursery rhyme when you were 2 feet tall?)  People are eager to be informed, and require that information be made available across a spectrum of media, 24/7, and--thank you very much--tailored to their individual interests. 

Makes me think about running a business these days and how communication among a company's employees, not to mention among a company's customers, has changed from even a few years ago.  Employees want to be informed, but nix on the old fashioned company newsletter or dependence on the water cooler (God knows in most companies there isn't a water cooler) gathering.  They want to keep up through text messaging, or through email, and/or who knows where else.  And customers?  To get to them--much less transform them into evangelists for your company and its brands--you've gotta deliver info on a WiwWiwWiw basis or forget getting those little piggies to market at all.

The time's they are a changin'.  Thanks, Shelly, for filling me in on WiwWiwWiw.