Many of you know that I have a thing about spelling. It's old-fashioned, to be sure. But gimme a break! Some of the stuff that passes for communication, especially via email, should be regarded--not just by sticklers--as unacceptable.
I laughed out loud at a recent article in AdAge by Marc Brownstein, a guy after my heart. His picture clearly doesn't look like that of an over the hill boomer. Far from it. And here he is, saying enough is enough (OK, I admit it...I almost wrote enuf is enuf). He's had it with bad spelling.
And he's right. Especially when he says "I just can't help but cringe when a high-level job applicant spells my name wrong, and the spelling mistakes continue from there. How am I supposed to have confidence that the candidate will be thorough in his/her role in our agency? I mean, we're in the communications business!"
Yeah, Marc. You go, Guy. I'm reminded of someone who used to be here, an Ivy League grad, no less, who not only spelled badly, but also constantly mis-wrote "it's" when it should have been "its." And vice versa. C'MON!
Read Marc's piece here. It's great.