This morning, like every morning of the past several weeks since I signed up to get info from the Barack Obama campaign, I've been the recipient of a note of some kind from Joe or Barack. (We seem to be on a first name basis, now. Me, Joe, Barack and millions of others. All part of the "aren't we hip and un-stuffy" stuff at which the Obama campaign has worked hard.)
This morning's missive was from my new friend Joe. It's less than a minute...couple of sentences, really, with the suggestion that I watch a brief video that takes me behind the scenes at Denver's Mile High Stadium right after Barack Obama's speech last night, accepting the Democratic party's nomination as their candidate. It lasts only seconds, showing us Barack and Joe signing the papers that make the process official. Brief banter: "Barack, you'd better get used to signing lots of papers...all that great legislation to come"...and so on. Then the two of them facing the camera asking for donations to the campaign.
The video made me stop to think that never before have I had any idea of what makes the campaign "official." I'd never considered that there is actually a signing of anything. The ritual looked much like that my husband and I went through right after our wedding when we signed the registry making us officially married.
How smart they are. To give us the "behind the curtain" view of a process in which only about a dozen people participated (we see Michelle Obama, their two daughters and a few officials) but now we can feel part of it too. We are literally "insiders" on something that was otherwise private, hidden from view.
Is this is a reflection of the transparency with which Obama, if elected, will run his presidency? If so, I'm all for it.
What about you and your business? Are you in a position of authority, privy to information generally not seen by others in the company but which might, if shared with them, give everyone a stronger sense of being an "insider" with a stake in the way things are run? What processes or rituals go on that could just as easily be shared? What are the conversations, now held privately, that if revealed to everyone in the operation could strengthen the sense that everyone is taking part?