I heard a comment the other day that is still rolling around in my head. It was Galen Gingrich, here in New York, who talked of the importance of being “what’s missing.” He told of the importance of looking around, seeing what’s needed, and then doing that thing.
I’ve been struck by how apt a strategy that is for business; figure out what’s not being done and do that, rather than compete with others already engaged in producing or providing goods or services that render you—should you opt to copy them—an also ran.
If you look at your industry, your profession, your business, what’s not being provided, what need is not being met?
Galen suggests that’s the place to focus.
Could “What’s missing” be the focal point of a conversation with your work colleagues?