One of the amazing senior execs at the Inner Circle I’ve been talking about for the past couple of days is Kenny Miller, EVP and Digital Creative Director of MTV Networks. Kenny is an acknowledged genius at driving digital innovation and the development of new brands and businesses. He’s specifically interested in casual gaming, social media programming and whatever else may strike him and his team as sufficiently interesting to connect with the MTV community sensibility.
Kenny Miller, center, at Inner Circle - June 2009
Kenny’s travels across the new media landscape are impressive and many consider him a leading expert in the field of transmedia content production and distribution.
I talked with Kenny today about the MyVetwork project on which my company serves as an advisor. We’re especially interested in learning how we can connect most effectively with young audiences who have had military experience or whose families are involved in the military. We were blown away last year during the US Presidential campaign by the groups of young vets MTV assembled to interview the candidates. I watched the group who talked with Hillary Clinton as well as the group who met with Barack Obama. Each of the groups had about 10 people, representing a variety of backgrounds, i.e. some who had gone through ROTC in college and had essentially joined the service to get an education. Others were gung-ho patriots who wanted to serve their country. Several were officers, most enlistees.
MyVetwork.com
To a person, though, each of these young people was passionate about his/her position as an American who is committed to service.
Kenny had good counsel about opportunities MyVetwork may want to pursue in initiating and sustaining connections among this vibrant, highly web-savvy demographic. We’ll keep talking. Meanwhile, it’s exciting for me to learn more about Kenny’s work and his vision for MTV and its multi-faceted audience. This is a man whose work initiatives conversation across our Nation--and beyond. In other words, he doesn't just know what the kids are talking about; he influences what they talk about...which means that his work influences tomorrow's leaders. Wow.
Author of I is for Intercourse: The ABC's of Conversation, Susan Bird is the visionary behind Wf360, and a sought-after speaker around the world for her views on leadership, the strategic importance of conversation, entrepreneurship, and the role of women business leaders.
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