The media is full of chatter about FOX's announcement that it is teaming up with Twitter to create special lines of communication--basically tweets--between fans of two hit FOX shows ("Glee" and "Fringe") and members of the shows' casts and crews.
If I were a fan of Glee and Fringe, maybe I'd see this as an important step forward in global communications. But I've got my hands full as a major fan of "Mad Men" and "24" and "Damages" and get involved in any more television. Period. And as much as I love watching all three of these truly amazing series, I have no interest in twittering with Kiefer Sutherland, "24's" big star, or Glenn Close, the complex and brilliant lawyer of "Damages."
C'mon, folks. Really? I've always enjoyed going to the theatre on those special occasions where there is a chance to talk with the Director and/or actors after the show. It's thrilling to hear from those who put a show together to hear their motivation, how they constructed the story line and characterization strategy. In short, it's fascinating to go "behind the scenes" of the creative process when given the chance.
But somehow twittering with these folks (and is it during the show, while I'm watching it?) doesn't sound like the same thing. It sounds more like celeb-watching activity, which leaves me cold.
Yes, I know. Just watch. This will probably be a screamingly smart strategy and every show will follow suit.
But count me out. It sounds like superficial star-chat in the extreme.
Author of I is for Intercourse: The ABC's of Conversation, Susan Bird is the visionary behind Wf360, and a sought-after speaker around the world for her views on leadership, the strategic importance of conversation, entrepreneurship, and the role of women business leaders.
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