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    About Bird's Eye View

    • Hello…

      From global dialogues engaging thousands, to tete-a tetes, to everything in between, I’ve got the greatest gig in the world: I get paid to engage the world’s greatest business and thought leaders in conversation. Significant conversation. I do a lot of other stuff, too, but basically I’m obsessed with conversation.

      I’ve been asked to share my views on the power of conversation—especially as it’s exemplified in word of mouth marketing techniques. My preference is the gold standard of conversation” the kind of face to face, one-on-one dialogue that’s getting increasingly rare.

      If you think about it, face to face conversation is the new luxury.

      It’s so easy to “communicate” through technology-assisted means that some of us have trouble remembering the last truly fascinating, life-changing conversation we’ve had.

      So there’s something a bit weird about my writing a blog about the most memorable conversations I’ve had. But I’m doing it to stir your appetite for significant conversation. We’ll share some of the remarkable conversations I’ve been privileged to have with people all over the world. Some are extraordinary leaders in business and public life; others just ordinary folks with extraordinary things to say. And I’ll throw in some conversational tips along the way, as well as comments from other people on the subject of talk, conversation…even just plain gab.

      Whichever way you like it, I hope you’ll find inspiration here to go off and have a scintillating conversation of your own.

      I’ll give you recommendations for initiating meaningful conversation as well as for places and activities that are worth talking about. Let me know what you find especially provocative or fascinating or enlightening or all the above. And, of course, tell me if any of this is wrong-headed, stupid, arbitrary or, worst of all, boring.

    Some Good Conversational Blogs

    Age of Conversation

    « Nov 11 Digital Veterans Day Now Even Cooler | Main | Conversation As Intersection »

    October 28, 2009

    Do You Want ToTalk To Chuck?

    Have you seen the ads for Charles Schwab, the financial services company?

    TTC_logo.jpg2009247618

    The ads are a series of bad-case scenarios ("I was closer to retirement at 40 than I am at 50") followed by some version of "Talk to Chuck".  They mean Chuck, as in Charles...as in Schwab).

    Instead of talking benefits, Schwab is talking relationships in their ads.  They're basing their messaging on their view that in the financial services arena, trust is key.

    Handing over the key iStock_000003693086XSmall

    They're positing that if you have someone--a real person --someone personified by Charles Schwab in your corner when it comes to financial matters, you'll be taken care of.  You'll be OK.

    How about your business?  Do people know who the CEO is?  If not, would they care?  In Schwab's case, he's the Founder of the company and is positioned as caring how his company treats his customers.  HIS customers.

    If the CEO of your company were made the center of a new ad campaign for the brand, would that be effective?  A disaster?  Why?

    Posted at 04:19 PM |

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    About Susan W. Bird

    • Author of I is for Intercourse: The ABC's of Conversation, Susan Bird is the visionary behind Wf360, and a sought-after speaker around the world for her views on leadership, the strategic importance of conversation, entrepreneurship, and the role of women business leaders.

      Susan's provocative addresses are geared toward helping people and organizations use conversation strategically to achieve no less than the transformation of their businesses, their careers, and the world. Learn more about Susan

    Look Who's Talking

    • "It was impossible to get a conversation going, everybody was talking too much." - Yogi Berra

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