This is entirely awesome! Talk about a global conversation...this is it!
I've mentioned here that we advise MyVetwork, the online community for our Nation's military service men and women and their families. Active Duty, Vets, all branches, all conflicts. And their families and friends and supporters, too. It's an amazing interactive community.
On November 11, a bunch of superstars from the worlds of marketing, the military, and technology, are staging Digital Veterans Day (we call it "DVD" for short). It seems to get more remarkable every day. Those of us who will be in Cincinnati on November 11 will be at DVD headquarters, guaranteed to be a blast, especially with the opportunity to watch how the pros conduct a viral blitz online, using Twitter, Facebook, MySpace and all the other means at their disposal to get the word out. Fast.
But folks taking part remotely will have an extraordinary experience as well. We've now got people all over the U.S., plus Hong Kong, Paris, you name it...asking for the DVD digital "toolkit" so they can be part of the action. The folks at Bridge Worldwide, the amazing media folks who are hosting the Cincy event and providing all the tech expertise, have outdone themselves. They are led by Marty Boyer, who really knows his stuff. Thanks to his team, and the P&G tech people--led by Josh Becker-- with whom they're coordinating this, people taking part remotely can watch the Cincy action, see the scoreboard which will record activity, etc.
The team at TBWA\Chiat Day, led by TBWA's Global Chief Marketing Officer Laurie Coots, have volunteered their efforts to create amazing marketing assets for DVD: everything from video clips to animated banners to blurbs of all sorts. You can check out the video clips right now. We've got Rajiv Srinivasan, a US Army Lieutenant now serving in Afghanistan who talks of how people on active duty need MyVetwork. We've got Peter Kim, recently graduated from Columbia University, telling how valuable MyVetwork is for vets transitioning to a civilian workplace. We've got Tara Crooks, from Army Wife Talk Radio, who talks of how families can use MyVetwork. And Jay Chalnick explaining how the MyVetwork community works...You can check out all the video clips here...
If there is even a remote possibility of your taking part in DVD on November 11 wherever you are--home, school, the office, with friends at Starbucks--do contact Jay Chalnick at jchalnick@wf360.com for the digital toolkit. Put up some banners, send them to friends, send them to everyone you know who is supportive our service men and women and their families.
And even if you can't take part on November 11, help us spread the word before then by putting banners on your blog, send to friends, go crazy.
Let's make this a viral conversation like none other. Here's to Digital Veterans Day November 11...all over the world!
Author of I is for Intercourse: The ABC's of Conversation, Susan Bird is the visionary behind Wf360, and a sought-after speaker around the world for her views on leadership, the strategic importance of conversation, entrepreneurship, and the role of women business leaders.
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