Leaving tonight for London, with 3 meetings there tomorrow, then on to Hong Kong for our first Inner Circle in Asia this year. The topic: How New Media is Changing Your Business and Your Life, has stirred great interest.
This time, we've made a departure from our usual Inner Circle protocol which is to engage C-suite executives from a variety of industries in an intimate conversation about a business topic of particular interest to them.
This time, we have a diversity of both subject matter expertise and seniority (some, though seriously senior, know little about new media and some, though considerably junior compared to the captains of industry who will be there, have in-depth experience in the subject.
Laura Kim, Wf360's Marketing Coordinator, is accompanying me on the trip and over this past weekend she had pre-event phone conversations with a number of our Inner Circle attendees to prep me for my facilitation of the group. Laura says an especially interesting call involved a woman with a senior role at the C. Melchers BmbH & Co. operations of a major German global manufacturing corporation.
Referring to the pre-event article we asked attendees to read prior to our cal, this exec said the article is of major importance. She had previously considered social media (a major subject of the piece) something that was only, well, social i.e a way for individuals to meet and connect with others. And because that activity is disapproved of Chinese authorities, it's not worth the trouble.
What she said hadn't occurred to her until she read the article is the opportunities for businesses to use it for marketing purposes, a practice now ubiquitous in the West.
She's eager for the Inner Circle on Jan 29 at which she figures the conversation will prove to be a primer of sorts on all things social...for business.