At the Inner Circle I facilitated this week in London, we had a remarkable discussion on innovation. Remarkable because of the breadth of experience and expertise around the table, and for the range of subjects that we tackled...all under the umbrella of innovation.
One of the most fascinating topics was the variety of ways that brands are interacting with their customer base. News to me until recently was how important the sound of your company is to your customers. I don't mean the Muzak played in your offices elevators. This is much more sophisticated. It's a whole new world to some of us and leading the way is a brilliant fellow named Julian Treasure. I heard Julian give a brief TED talk some time ago and invited him to take part in the London discussion because the work he does is innovative in every way. Check out Julian's TED talk and you'll get a sense of it. Here's the link.
Just think... not long ago you didn't know that sound is yet another aspect of the conversation your customers have with your brand. I hope they consider your company’s message music to their ears rather than noise.