I've facilitated eleven Inner Circles...in places as far flung as Beijing and New Delhi, yet each one has been different. It's as if we are riding on the cusp of this topic. Early on, the executives who took part were all about "How do I get me some...and fast? We need innovation now!"
Now we're on the other side of this trend...or at least a distance from that heady "I'll pay whatever it takes to get my company on the Innovation bandwagon."
The Wall Street Journal columnist, Leslie Kwoh recently wrote an article saying that the trend is over. He says that innovation was simply a fad, and we should get over it.
Others say we've only gotten started and that now the thinking about innovation has matured into realizing that it simply means getting clarity about the purpose of your business and figuring out what it will take to get there, given that so much has changed and the need to rethink how to take to market whatever we make or provide is seriously strong.
I'll let you know what the business leaders coming to Thursday's Inner Circle, hosted by our client British Airways, have to say. I know it will be provocative.